As the world's top automakers are unveiling their latest models next week at the North American International Auto Show in Detroit, the world's leading chemical company - BASF - will showcase the increasing role of chemical products in helping to deliver improved vehicle performance and comfort.

BASF works closely with car designers, engineers, collision repair centers and OEM manufacturers to apply its innovative product ideas in developing lighter, safer, colorful and more energy-efficient cars with unparalleled motoring comfort.

In full alignment with the company's "We create chemistry" strategy, BASF is continuing to focus on sustainable development, the future of mobility and energy efficiency to help play a role in conserving resources and improving quality of life.

BASF's 4,500 square-foot exhibit in room D2-15, which will be open to journalists and invited automaker and supplier guests Jan.9-12, will demonstrate the latest automotive technologies from BASF.

"The North American International Auto Show provides BASF with a great opportunity to showcase our innovations that will help automakers differentiate their vehicles and at the same time make the vehicles more sustainable and energy-efficient," said Beate Ehle, President, Market and Business Development, BASF North America.